The End is Nigh!
Tradition dies hard in the French Pyrenees, but winegrowers are shrugging aside Gallic pride to bottle their wine in plastic to meet a demand for lighter, unbreakable bottles.
"Plastic bottles are difficult for me," said Pascal Fernandez, a winegrower from the Pepieux cooperative in the Languedoc. "In the French culture, a glass bottle with a natural cork is engraved in our genes."
via google.com
What message does wine in a bottle give? Can't see this marketing well
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